Business on the web or using the web technologies grows and develops at phenomenal speed. With low barriers to entry, and the unprecedented, enticing possibility to capture market share rapidly from established brands, new business concepts and technology experiments appear every day. Some of these breakthroughs are far beyond their technological roots; they are creating new commerce models, which change how organizations conduct business.

While it opens the doors to new revenue possibilities, the speed and the unpredictability of change could represent either an unseen threat or missed opportunity. E-Business strategy planning is really a single decision across product, operational and regulatory issues. The advent of e-Business provides a once in a lifetime opportunity to reposition the profile and profitability of the business and indeed to change the business model. But these changes come at a price and it is not simple. The key to success is arguably an effective information strategy for e-commerce.

What should organizations do to manage the data? How should the organization structure and orchestrate the resources? What are the common pitfalls and gotchas to watch out for? How will new commerce trends affect data professionals and their work? We have real-life success and experience in orchestrating various data include RDBMS, XML, LDAP, web log, messages and files, as well as architecting workflows and business rules.